honestly bought. And honestly - I do not regret that he had bought. Books on the history of entrepreneurship in Russia in the period 90 to zero offensive enough (and in this context should be considered a product ), the first person - is even less. One more Manuals and tutorials. But as Russian textbooks give way to the west of the completeness and quality, and this book is much weaker than Western counterparts. In a sense, ' How to become a businessman ...
You can tell exactly what was promised has not turned Manuals. Fuck you build with the two business this book. You do not even begin to be able to. I think that Oleg did not understand what technique and how it is done. The book is more like a long report on the workshop with examples of first-person: IMHO, IMHO, IMHO. However, in a book of 90 pages, so read it quickly, for two hours.
The main value of this publication are not so much the principles of Oleg - it 's no secret to those who are interested in his column in Finance, a blog, and other parties to the transfer of public. Of greatest interest here is the tracking of the history of business development in Russia in the period after Perestroyka an example of the author. In the first book somehow more personal, family and friends. The second book - it's business as it sees Oleg. And he sees his business almost exclusively. And Daria had registered the founder of ravioli, and Tinkoff - Russia's first beer garden. But without such comments, Oleg would not be so, as we know it.
Now the book itself. The introduction is devoted to the great role of entrepreneurs in the history of mankind. Of course, exaggerate the role, but in the end and did conclude that there is only mediocre, and entrepreneurs. The latter should be content to put the book and the fact that they also needed, if only to serve as an interlayer between the dreamers and fucked the dregs. I did not put the book, so I probably am a businessman, not mediocrity. already a well-.
Then there is a statement of principles. What are they? .
How to choose an idea for a business?. I think it correct to choose the area in which you are good. On the other hand, I 'm doing is the fifth business that is not associated with the four previous. I just always found a good niche, although they did not understand.
T. e. and so it is possible, but you can turn 180 degrees and still succeed. Possible in every. You can even enter into supernishu and burn. Is it possible to nedonishu and become megasuperuspeshnym. So it all depends on the person.
That's about all the advice so constructed. Where can I get money? . Or, to take nothing and turn work with a couple of years. Or you can climb the little things and then the parents take off podzanyav higher. At first I did not give credit, and I wriggled, and then give credit and do not have to get out.
The feeling that Oleg is trying all possible models combine in one chapter. But in the end the total mess in my head. After all, he says, all right, really, the business world is diverse, but it turns out that the essence of the book can be summarized in one phrase ' all things are possible if you have the necessary personal qualities ' and then do not read the book.
But it's not so bad. In most cases, Oleg contradicts himself, as if forgetting that writes. You can even write off something on the errors of editors and proofreaders, but sometimes you catch yourself thinking that the above mentioned completely different. For example, arguments about the marginality of the book business in the early and late.
Nevertheless, weak literary and didactic value of the work pays off a large portion of personal experience. Oleg safely and easily talks about naming, about branding, on -staff. If you tilt immediately thought that these arguments do not take into account in their work, they take on the value of the experience of another businessman, described without cuts, and sometimes even materkom. Here are just a Tinkoff has his own, at your Deripaska, and in Galicia - a. Well, I do not understand, for example, you can define the bar for involvement in the business at 50 % - go to work every other day or something? . And it is good. for him. Likely.
The last chapters are reserved arguments Tinkova about business in general. At first glance you do not understand that he does want them to say, but then you realize that this is the mission 's most popular businessman in Russia. Being an entrepreneur - it's cool!.
Let's resume. theory of small. Personal experience of many. little concrete. a lot of motivation. little objectivity. a lot of narcissism. I think that this book is waiting for about the same success as the first. All fans will buy just one copy. Bigger? . I would call the book ' Tinkoff. Look inside ', so it more accurately reflects the content of the product. Whether you buy it? . I love these books, they accurately convey the mood inside the author's. And do not care about missing insides, which, in general, and not waiting. And for the techniques go to Kotler, Trout, Ogilvie, t. e. there, where before there were.
And yes, can credit to the point of purchase:. tinkov. com / order_new /.
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